Commercial campaigns with a series of commercials are mostly very successful, especially if they are funny. Pretty fast they are well known and everybody knows instantly the brand of the commercial. Like Jack in the Box, Super Sonic… there is a German car insurance company which has quiet a lot commercials with the slogan “Whatever happens we are there for you” check it out. On the German website I have the commercials of Ameriquest, which are also have quiet a successful series of commercial with the same slogan.
Here are two of HDI car insurance commercials, same message, little different situation but very funny:
and another one
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