They initiated the Firefox-Download-Day 2008.
You can pledge on their official website that you will download Firefox 3 on that special day. A really great idea and you also can see how many people in each country already promised to download Firefox 3 on the Download Day.
By the way, the official date for the launch of Firefox 3 will be posted soon on their website. Should be very soon, since they already released Firefox 3 RC2 some days ago.
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